Building communities that celebrate the rare natural beauty of Tennessee, its people, its places, its pride. We travel throughout Tennessee to find the most beautiful, natural land to create these luxury communities.

Since 1994, Rarity has been developing master-planned amenity communities that are environmentally sensitive and that preserve the natural beauty of their surroundings. Only after an in-depth look at these properties’ natural features and attributes do we name our communities. We only select land that can be defined as rare - by definition meaning highly valued, owing to uncommonness, very special.